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Est.2011 is an independent, unconventional fashion label of conceptual womenswear and unisex clothes with a strong cut, minimalistic elements of uniform and workwear. Yulia Yefimtchuk+ presents clothes as an art, to transmit actual social issues of modern society, researching the past, predicting the future, finding connections.
Yulia, the designer behind the label, graduated from Kyiv Institute of Decoration and Applied Arts, where she researched Avant-guard of 20th century, which influenced her aesthetics and art. In 2014 brand was nominated with Opening Ceremony Distinction during Hyeres Festival for capsule with soviet slogans. In 2015 Yulia Yefimtchuk+ was shortlisted for Woolmark Prize.
Seasonal collections are presented in Paris showroom and are supported by conceptual photo/video shoots, made in collaboration with avant-guard teams from Western and Eastern Europe.